Wildlife is in danger.

Impressive, proud, majestic, independent, but at the same time threatened with extinction; the tiger has declined in population by about 95% in the last 100 years. The reasons are many and all irrational, most illegal and certainly harmful to the entire ecosystem of the planet: poaching, logging, trade, climate change, fear and prejudice are just some of the reasons that cost lives and classify the majestic feline of our animal kingdom under the threat of extinction.

We at Intertan S.A. have welcomed another member to our family. A tiger! On World Tiger Day, which is celebrated every year on July 29 with the aim of promoting a global system for their protection, we are proud because we have adopted a tiger through the non-profit organization WWF. Thus, we contribute their work by covering part of the expenses for the needs of the actions for their rescue. This initiative is part of the general framework of the ecological philosophy that we advocate, mainly through the series of ecological disposable products Tessera Sustainable Packaging^®. This philosophy revolves around always acting with the protection of the environment in mind. To try to do something good for our home, our planet. Finally, to offer products that do not burden nature. That is why, as far as nature is concerned, we take it “personally”.

It is true, everything around us, visible or invisible, interacts and is interdependent as in the typical example of the links in a chain. If one is broken, the chain is destroyed. Tigers, like any other living creature in nature, help maintain the balance of the ecosystem. Thus, by protecting them, we are essentially protecting the environment. Because tigers reduce the number of herbivores, which if it is increased disproportionately, then it will cause incalculable damage to the soil and flora of the planet.

So we wish that the next World Tiger Day, in 2022 finds this majestic feline with a larger population and no longer in danger of extinction.